MARKETING

Determining the right investment in advertising and marketing can be tricky. We can work with you to design and setup your brand’s marketing configuration and identify the appropriate strategy to deliver the best message to your key demographic.  

Effective marketing campaigns consist of three equally important components: identify clients, powerful message, and efficient delivery. Understanding your potential client is the foundation of an effective marketing campaign. A powerful message speaks directly to a need, problem, or goal they want to reach and explains why you are the best choice to help them. Plus, how your marketing materials look is just as important as what they say. Mixing eye-catching imagery and a compelling message that speaks to your demographic is a winning formula that we help our customers execute. A blend of delivery methods suited toward your industry is then tested and evaluated to create a powerful marketing mix.  

Digital Marketing  

One important digital marketing tool is online Pay-Per-Click (PPC) Ads. For example, these are the ads on the top of search results on Google. PPC advertising has the ability to selectively target specific locations and types of customers to ensure that your ads are only shown to people who meet your search criteria. It also only charges you when a customer clicks your ad and allows you to set how much you are willing to spend per day. When executed properly, PPC Ads can be one of the most effective strategies for some types of businesses which is why for many of our clients, PPC Ads is the central component of their advertising budget. That’s why we take a result driven approach while taking time to learn the ins-and -outs of your business as well as the industry and your competitors to get you the positive results we strive for.  

For some businesses when it comes to connecting with your customers in a direct and cost-effective way, Social Media Marketing is hard to beat. Like search engines, social media platforms such as Facebook, LinkedIn, Twitter, Instagram & Pinterest offers ways for businesses to connect with a very specific set of customers while setting a precise budget. An effective social media strategy is about catching attention and connecting with your targeted customers by providing them with information that engages and resonates with them. Whether you’re looking to attract more grow sales, boost site traffic, or increase brand awareness, our team will develop a social media strategy tailored to your product or service.  

Another important digital marketing tool is Email Marketing. Because the cost of creating and sending emails is so low, we know the potential ROI of email marketing can be huge. But we also know that not all emails are opened and read. Our email marketing professionals can make sure your message stands out by using attention grabbing subject lines as well as captivating content and graphics to bring in more customers.  

Print Marketing  

While digital marketing is one of the hottest sectors in advertising, there will always be a need for printed marketing materials while sometimes tried and true measures can reach your customers better. While more and more businesses have turned to the paid search, social media, and email, fewer businesses send actual mail these days, resulting in less competition inside the mailbox. Studies show reading content physically printed on a piece of paper tends to leave a longer lasting impression than digital content. We know how to create wonderful digital and print graphic designs that showcase our client’s brand including flyers, pamphlets, brochures, postcards, mailers, logos, digital designs, social media ads, and more. Our team leverages ideas, design, and vendor sourcing to produce marketing materials that get results.